Your Website Branding and You - A True extension

There is nothing that can compete with Personal communication.  One on one.  When out shopping or at the Mall all you need to do is wear a sign that makes you identifiable as the Subject Matter Expert in Real Estate.

You could go the cap with a propeller on top approach, maybe with some bright LED's that are around the bill and possible a rainbow colored pony tail hainging out from the back.  That would definitely get attention.  However, instead of being the kind of attention I think we all as "realtors" are looking for, it might give people the wrong idea.

Step it up to a t-shirt with your company's logo and something that has who you are on it.  Something memorable.  a quote with your name will suffice, or if you have been following us - How about a BRAND!!!!

Paris911 Embroidery I am not good at the rotating - But you get the general idea.  This was put together by a local Embroidery company, Embroid Me Newhall Address: 22700 Lyons Ave Ste B, Newhall, CA 91321 Phone: 661-254-4032 Fax: 661-254-4038 • Email: santaclarita@embroidme.com - The people are very professional and fantastic to work with.  To let you know, I wear nothing else and have a bunch of these shirts - this is the front and I have full backs as well.  So when I am running away...(LOL)

Ok, Lets talk website for a moment.  If you are are a Realtor - NAR's Realtor Report that just came out, is a good source of what websites should contain and I have to agree, check it out at:  Http://tinyurl.com/yp96qg

Check it out and see if your site is conforming to the standards, if not - check out http://www.linkurealty.com/ and also for a stand alone custom blog - http://www.kineticknowledge.com/.

Be Safe out There and Remember to Pre Qualify, in some cases Twice...

CONNOR with HONOR - REMAX of Santa Clarita - REMAX of Valencia

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TAGS: branding, real estate of santa clarita, remax of santa clarita, remax of valencia, connor with honor, paris911com, linkurealty, kinetic blo

How do you Brand?

What is in a name???  What do you remember about what you see in print or on what you are driving by at 75+mph (that is legal in some states!!!).  When we only have a "snippet" in time, how do we successfully convey our message?

There has been huge amount of study and $$$ spent on the best way to Burn a Brand completely and forever on the mind of another.  Repetition plays a huge role in doing this successfully.  When people see something that has either your name, a clever slogan, or your product on its cover or in its contents, what are they seeing? 

Something that is constantly changing because you cannot make up your mind?  If that is the case you need to settle on one thing.  Then take that "one" thing and pitch it again and again.

Whether in print, video, television, you need to maintain something that people will start to remember.  McDonalds, they are a giant in advertising, I could only hope to approach their budget.  But when it comes to fast food, they are number one.  Their advertising budget does not diminish each year, it only increases.  They know the value that lies therein.  They also know if they slow down, so will their profits.  They constantly keep it fresh.  You need to as well. 

Take your Brand, even if that is your name and make it your mission that everyone knows it.  From strangers, to callers, to family to your sphere of influence.  Do not stop until it is something that is on the tip of everyone's tongue when your particular product is mentioned.

It is up to you. No one else is going to do it for you!!!  Now get out there and tell the Masses!!!!!

Be Safe - Connor MacIVOR

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TAGS: how do you brand, paris911, paris911 badge, mcdonalds, 75mph, burning in the brain, spent on advertising, sphere of influence, branding

To Brand or not to Brand? That is the question.

When it comes to any business that is interested in procuring new customers or retaining past clients, it is very necessary to be both persistent and consistent.  Usually when you are in the process of working in some way for a client, you need not worry about whether or not they are going to be loyal.  The "Loyal" speech should have been one of the first things spoken about and agreed upon.

If you look at some of the huge names in the world that have a product to sell like McDonalds and Amazon.  One of which sells fast food and the other about every other product under the sun.  You can remember some of the commercials or advertisements that both corporations have done.  They are locked into your memory bank and will have left their imprint forever.  What is wonderful is not only have they affected short-term memory but, due to the repetition, they have tattooed themselves upon your long-term memory. 

Another aspect with their advertising in which they continually perform is keeping their message clear and concise.  They know that attention spans vary and it has to be quick and to the point.  Each and every year they increase their advertising budget to reflect their prior year sales.  This is also done consistently.  However, when they do an advertising increase, they are sure to always hold current advertisements.  They do not give up ground.  Once the ground has been taken, they are sure to never retreat and to always hold their present position.  If and when an increase is warranted, it is placed "in addition to" and not "in replacement of".

What would help you immensely is to find a brand for yourself.  It might be your name and that is great.  In Real Estate Circles, mostly the name is how an agent brands him or herself.  Here is a consideration, what if there is another person that comes to town to work in your pond that has your same name?  It is probably unlikely, but it could happen.  Along with a name is usually a clever quotation about what kind of service they provide or something catchy that might relate to their farm.  These quotes and or phrases are mirrored and or copied by others in their industry.  So you have your "name" and then you have your "quote".  What if you were to think farther than your name and your quote?  What if it were something that you were going to have to build from the ground up?  Your name is already established, if in no other place, with yourself.  So realistically you have a brand that can be very good, but it might be able to be better.

Look at some of the big names on the Internet.  Google, Yahoo, MSN, Excite, and AOL.  Directing your attention to the first two, Google and Yahoo, to me they are meaningless.  Those names don't bring anything else to mind except the products they represent.  I know Google and Yahoo as two of the biggest and most powerful Internet search engines that exist.  What a Great Brand.  When you are successful of having a brand that people understand and it queues their long term memory you are getting close to having arrived.

Until next time my Brothers and Sisters - In the meantime please let me know your thoughts on Branding and thank you!

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TAGS: branding, mcdonalds, google, yahoo msn, excite, aol, paris911